Dubai Marina towers in soft morning light

About the Group

Seven businesses.One standard.

Established in 2010, Afwajh is a diversified business group serving customers, clients and communities across the United Arab Emirates.

01Who we are

Quality products,
reliable service

Afwajh Group of Companies, established in 2010, is a diversified business group operating across retail, hospitality, catering, general trading, transport, technical services and labour supply in the United Arab Emirates.

Since its inception, the group has consistently focused on delivering high-quality products and reliable services that meet the dynamic needs of the market. With a strong commitment to excellence, Afwajh has grown into a well-recognized name, offering a wide portfolio that includes supermarkets, restaurants, catering solutions, and logistics support. The group continues to expand strategically while maintaining a customer-first approach and high operational standards.

EstablishedSince: 2010
Businesses: 7
People: 678+
Retail & dining outlets: 22
Emirates: 4

02A message from our owner

Our greatest strength is our people.

Portrait of Nasser Al Balooshi, owner of Afwajh Group of Companies — Nasser Al BalooshiOwner, Afwajh Group of Companies

03Our journey

Milestones

2008
FHM General Transport is established, building the group’s heavy machinery and transport capability.
2010
Afwajh Group of Companies is established in the United Arab Emirates.
2016
Afwajh Catering Services begins operating from Business Bay, Dubai.
2026
Afwajh Technical Services is licensed by Dubai’s Department of Economy & Tourism.

04Purpose

01Our vision

To enhance the quality of life for our customers, employees, and communities by delivering reliable products and services while continuously evolving to meet changing market expectations.

02Our mission

To provide practical, high-quality, and cost-effective solutions to our customers while fostering a supportive work environment for our employees and maintaining our role as a responsible corporate entity.

05Core strengths

What sets
us apart

01Strong focus on quality and freshness
02Efficient and scalable operations
03Strong brand positioning and market adaptability
04Customer-centric service approach
05Diverse business portfolio
06Dedicated and hardworking workforce

06Our team strength

678+ people

Afwajh Group’s success is driven by a strong and dedicated workforce across all divisions. Our team reflects our commitment to service excellence and operational efficiency. Our people are at the core of our growth, contributing to the consistent delivery of quality services across all sectors.